Ash Lim
Communications & Public Relations Strategist
With over two decades of hands-on experience, I help organisations develop compelling communications strategies to achieve business goals.
I’ve led talented teams in executing impactful plans for leading brands across Technology, Healthcare, Financial Services, Education, and more. Clients I’ve worked with include tech giants Dell, Microsoft and Hitachi Data Systems, FinTech leaders Grab and GXBank, and healthcare innovators Zuellig Pharma, Sanofi and Northern Heart Hospital.
I also had the privilege of serving as the lead external communications partner for CDC Malaysia (established by Khazanah Nasional to provide career transitions for exiting Malaysia Airlines employees) during one of the country’s largest corporate restructurings.
Early in my career, editorial contributions to The SUN Daily and Asia Pacific magazine instilled the understanding that impactful messaging and content is always about the audience.
What drives me: turning intricate concepts into clear, resonant messages. Ping me if you want to discuss new projects, collaborations or the latest in communications.
>20
Years of Experience
Over 2 decades of strategic communications and public relations experience and expertise.
>40
Major Brands Served
Supported global, regional and local brands in managing their external and internal communications, and public relations.
>15
Industries
Worked with diverse range of public, private and non-governmental organisations